2000 Wine Auction of the Hospices de Beaune - the 140th of its kind -
will be broadcasted live on Internet and users the world over will be
able to take part in this auction of prestigious wines. Moreover, to
enable all net surfers - individuals and companies alike - to purchase
wine, 100 bottles of wine will be offered for sale in the virtual
auction room, with starting price at less than one euro. These wines
have been bought and bottled by Burgundies wine merchants before 2000
campaign, led by AUSTRALIS Web Marketing Agency, with the agreement of
the Burgundy Wine Merchant syndicate (FNEB), is supported by a pool of
partners who have agreed to put their complimentary experience at the
service of this major charity sale. Operations will be based on an
Internet auction sale system set up by:
AUCLAND, one of the leading European on-line auction houses, will
provide the virtual auction room where web users will be able to bid.
FRANCE TELECOM & WANADOO will provide the telecommunication and
Internet access, in order to achieve the broadcasting of the event.
will equip the Beaune sales room with terminals for Internet access,
thus linking the actual and virtual sales rooms together.
www.Aucland.fr is powered by IBM.
POSTE (French Post office), through COLIPOSTE, its Direction for
delivery of parcels to private customers, will be in charge of
logistics: packaging and transport of bottles sold on the event web
WINETODAY.COM, an online publication of NEW YORK TIMES DIGITAL, the
internet division of the NEW YORK TIMES COMPANY, will provide exposure
to the U.S. market and a highly desirable demographic of wine